Ice cream high price era has come
Nowadays, high-priced ice cream is not hard to find in large-scale shopping malls. Some frozen food companies that previously did low-end ice cream market are also planning to enter the high-end ice cream market. As far as dealers are concerned, they believe that the high-priced consumer market in China already exists, and the era of high price for ice cream has come.
In the Chinese ice cream market, high-priced products generally refer to products with more than 4 yuan. What is the proportion of 4 yuan in the 100 billion yuan market? Today, in many retail terminals, 1.5 yuan, 2 yuan, 3 yuan products still account for more than half of the freezer, 4 yuan of the product is very small. In the same store, the prices of beverages in the three-dimensional freezer are mostly more than 3 yuan, and more than 4 yuan of functional beverages occupy more than half of the freezer.
On the use of materials, today’s ice cream emphasizes the use of imported natural milk powder, imported chocolate, natural fruit pulp and other more natural materials; on the technology, beverages are less complex than the production process of ice cream, why are they selling ice cream? Should you be expensive? In fact, this involves the consumer's sense of identity of the product brand, in other words, the consumer is emphasizing the value of the product's inner self-knowledge, that is to give consumers a reason not to buy your product, if so For reasons like this, the product can be successful in the market, but not vice versa. Last year’s old-fashioned ice cream was popular in Beijing’s streets and alleys, playing nostalgic cards, old-fashioned packaging, childhood tastes, and limited supply. Every move was aimed at the “dead spots” of the metropolitan men and women. The price jumped from 3 yuan to 4 yuan and 4.5 yuan. Market sales are still hot, and in the summer triggered more than 20 companies to imitate follow-up. It can be seen that the high-priced 4-dollar price market for ice cream is not non-existent, but there are only a few corresponding products.
A good quality price is not a problem at all. Many high-end ice cream experience stores are now growing rapidly in the Chinese market, and some even have long queues at the entrance. And the price of these ice creams is even quite high, ten yuan and ten yuan are normal, but consumers are still favored. This reflects from the side that Chinese consumers consume high-end ice cream capacity and demand.
Chinese consumers have the ability to consume high-quality products and are also willing to enjoy high-quality products. Consumers are delighted and happy to share in these high-priced and high-quality products. This is exactly what consumers want today. What is obtained is also the least accessible. However, many manufacturers do not have enough knowledge of consumer needs. Nowadays, consumers have stopped blind worship of the brand and began to pay attention to the real value of the product—the true quality value and the real brand value. Those products that are of inferior quality and only know how to substitute raw materials or compile stories will be eliminated from the market.