Analysis of Current Situation and Trend of Dairy Packaging Machinery Market
Milk resources division or solvability The dairy industry in China's dairy industry is an important part of China's national economy. Dairy packaging industry and the dairy industry are inseparably linked. It can be said that without continuous improvement of packaging, dairy products cannot be realized. Industrial modernization. In recent years, with the steady development of the Chinese economy and the continuous improvement of people’s living standards, China’s dairy industry has entered a golden period of development, and dairy packaging has also risen.
Dairy packaging as an integral part of dairy products has profoundly affected the development of the dairy industry. Milk is perishable, so both the long-acting milk (UHT) and the fresh-keeping milk put stringent quality requirements on the packaging. In addition, the appearance of a good image, easy to carry and drink convenient, but also the basic requirements for dairy packaging. High-quality packaging is an inevitable choice for dairy producers to achieve local market penetration and expansion of foreign markets.
In China, with the development of the dairy industry, the dairy packaging industry has also received corresponding attention and development. Dairy packaging materials, packaging containers, packaging theory, packaging research, packaging education, packaging design, packaging technology, packaging machinery, etc. have made great progress. With the continuous development of social production, the continuous improvement of people’s living standards, and the continuous expansion of foreign trade, especially in today’s accession to the WTO (World Trade Organization), the role of dairy product packaging in the development of people’s livelihood is becoming more and more prominent. The widespread concern.
Development status of dairy packaging machinery
Dairy packaging is an integral part of dairy products. It has been developed along with the development of the dairy industry and has profoundly affected the development of the dairy industry. A high-quality packaging is an inevitable choice for dairy producers to achieve local market penetration and expansion of foreign markets, and is a necessary means to expand market share and production scale. Dairy packaging in accordance with the value system: including high-end packaging (such as roof bags, ESL packaging, plastic cups, Tetra Pak), value for money packaging (such as sterile plastic bags, Tetra Pak) and popular packaging (such as can be turnover Glass bottles, porcelain bottles, plastic bags).
In recent years, with the rapid development of China's dairy industry, the competition among dairy product manufacturers has also intensified, which has also led to the development of related processing and packaging machinery industry. The focus of domestic dairy industry competition with serious homogenization of industrial structure is focused on the competition of milk resources, market seizure and technology upgrade. Except for a few dairy giants, most dairy companies are looking for their own limited resource advantages. Converted into an effective way to market economic benefits, looking for space for survival and development.
While everyone is arguing about the various disputes between milk sources, markets, and industries, people have neglected the development of an integral part of the packaging and processing machinery technology industry chain. At present, there are some contradictions in the development of China's dairy packaging and processing machinery industry: the contradiction between the low level of primary products and the high safety requirements of end products. Milk is a highly time-sensitive food. During the process of packaging, it is necessary to ensure that each of the end products Microbiological indicators meet the requirements for food safety. There is a big gap between the microbiological indicators of fresh milk in China and those of developed countries.
This requires that during the milk processing process, the technical performance of the processing and packaging equipment used has higher requirements in terms of guaranteeing the safety of the end product. That is to say, every process in the process of packaging and packaging should be guaranteed from the state of the equipment. Minimize the impact that may be caused by process equipment technology. However, dairy companies competed for the market in order to make up for the differentiated advantages of their own products. Raw milk was artificially thickened and perfumed, which changed the original processing technology of raw materials, which in turn increased the technology of related processing and packaging equipment. responsibility.
Only by improving the consistency and continuity of the equipment hygiene and safety can we deal with the original technological changes of this raw material. The contradiction between the industry's special requirements and the lack of compound technical talents In dairy processing and packaging equipment, UHT and aseptic technology are at a higher level of technology, and they are a comprehensive achievement of related technical disciplines, and also a key technology and equipment that needs to be broken through at home. Dairy processing and packaging equipment industry is an industry with special requirements; from the technical point of view, manufacturers should have integrated biochemical pharmaceutical equipment manufacturing technology, dairy processing technologist experience, automated integration technology capabilities and comprehensive quality control methods. Quality.
To break through key technologies, in addition to the need for adequate R&D financial support, it is even more important to be able to digest and absorb relevant advanced technologies from abroad, and to integrate breakthrough and integration innovations to increase the overall reliability of the equipment's overall performance. High security. This requires highly qualified and talented people with the ability to integrate technology and innovation. Due to the industry's history of development and capital structure, the extremely lack of high-quality talent has become an indisputable fact, and it has also become a bottleneck restricting the development of the industry's technological level.
The contradiction between the industry's development pattern and the lack of macro-orientation The uniqueness of the dairy packaging and processing machinery industry is reflected in its wide technology span, strong comprehensiveness, and large market development space. However, the composition of the industry’s capital is relatively simple, the pattern is relatively decentralized, the mutual blockade among enterprises, technical monopoly, and the phenomenon of closed-door vehicles are more serious. At the technical level, most of them are low-level general-equipment and conventional equipment production, and highly qualified personnel are extremely scarce. There are only a handful of manufacturers with independent innovation and R&D capabilities. The macro-guidance of the industry belongs to a number of industry associations, which form a “three industries without industry” with no clear macro-orientation, no development support policy, and no supervision of technical regulations, which seriously restricts the improvement of the overall technology level. Lag behind the development of the dairy industry.
Development trend of dairy packaging
Dairy packaging will be personalized and diversified
With the intensification of competition in the dairy industry, manufacturers have to increase their market share by adopting high-end carton packs to win more market share. But soon they will find that most of their carton packs are similar and the box shape is monotonous, failing to reflect dairy products of different companies. Personality characteristics, inspire individual consumption; At this time, the simple shape of the plastic bottle, the characteristics of various shapes will be favored by more and more companies, which has been demonstrated in Europe. For this reason, plastic bottle filling equipment similar to that produced by France's SERAC company is widely used in the European market. At the same time, plastic cups as the main form of yogurt packaging in the world has been very common; plastic cup packaging on the individual requirements of the performance is also very prominent, cover materials in Europe, more use of paper-plastic composite materials, beautiful printing, easy to open. Even the cup can be added with a paper set, and a multicolor cup or ring can be selected. These subtleties often reflect the taste of a dairy company. In addition, with the deepening of the concept of environmental protection, all types of plastic bag packaging, such as pillow-shaped bags, stand-up bags, and special-shaped bags, have also been promoted. Plastic bags are low-cost, portable, beautifully printed, and can be diversely shaped. Due to the convenient recycling, the use of milk and yoghurt is gradually increasing. The pillow-type bag of milk is already popular in the Chinese market, especially in the northern market. Europe has experienced manufacturers of all types of packaging machinery.
Aseptic packaging applications are rapidly gaining momentum
Generally, people think that aseptically packaged dairy products have the advantages of good taste and high nutritional value compared with double-sterilized dairy products. Therefore, dairy companies are considering actively deploying aseptic packaging. At present, the popular aseptic packaging in China is mainly a carton. Packaging, paper pillow packaging and membranous pillow packaging. Plastic bottle aseptic packaging has been popular in developed countries, but its first-phase investment is relatively high, plant sanitation conditions and quality requirements of staff are strict, and it will take a long time to popularize in the Chinese market. At present, secondary cooking sterilization packaging will still occupy a certain market share. For example, in recent years, Nestlé of Switzerland has undergone rigorous market research. In the Philippines and Thailand, the two countries still choose to produce secondary sterilized milk, which indicates that there are still markets for secondary sterilization packaging in different regions.
Increased mechanical integration trend
From the customer's point of view, as China's dairy products are dominated by small and medium-sized enterprises and lack of high-quality technical personnel and management personnel, enterprises are more willing to purchase integrated solutions for turnkey projects. This is not difficult to see from the great success of Tetra Pak in the Chinese market. However, due to the fact that the integrated machinery can only adjust within a certain range in terms of the form and capacity of the packaging, it cannot meet the diversified changes of the packaging form, and thus a single-function packaging machine still has a lot to offer. For packaging machinery suppliers, it is necessary to strengthen cooperation with each other and to support the production of equipment for sterilization, processing and other equipment to meet the different needs of dairy companies.