Cold Food Machinery Enterprises in China Face Comprehensive Challenges
Cold food machinery is a very small branch of the food machinery industry, and there are only a handful of companies specializing in the production of cold food machinery in the country. According to analysis of industry veterans, in the past decade or so, many cold-food machinery manufacturers have experienced major changes in the industry from supply shortages to high margins to overcapacity in price competition. In the past two years, the national economy has been declining, and cold food industry has entered the adjustment transition period, making the entire upstream suppliers, especially cold food machinery manufacturers, struggling.
At present, the main difficulties facing enterprises are: 1 - the industry enters a stable and balanced period of development, new construction of new projects and fewer plants, equipment demand is not high; 2 - the original enterprise production equipment is saturated, not to replace the replacement period. 3- The lack of human resources and the cyclical nature of cold food production have led to higher labor costs. 4- The demand for personalized products in the market has become more and more intense. Large-scale batch production has become obsolete. 5- The competition is fierce. The price transparency of old products is high and the profit space is very limited.
How to face these difficulties, how to get out of the bottom and create a new blue ocean, some large corporate executives give practical and several ways: 1 - to increase the technological content of equipment, increase research and development, and enhance the modernization of machinery and equipment. This will gradually enable users to get out of employment difficulties, improve production efficiency and ensure product quality. 2- Focus on knowledge protection, through the application for patents, trademarks, protect and enhance their own brand value, and gradually get rid of price competition to realize the return of value. 3- Go abroad and open up overseas markets. Through participating in the annual China (Tianjin) Ice Cream Exhibition, many cold food machinery enterprises have made acquaintance with overseas buyers, and have gone through in-depth understanding of negotiations to export their products overseas. By participating in large-scale overseas food exhibitions, broaden their horizons, learn from them, and strengthen their understanding to expand their business channels. It is understood that some domestic companies have achieved 30-40% of their output. There are also two very important benefits of international trade in avoiding vicious competition for prices and timely payments. 4- In-depth understanding of customers, mastering the individual needs of customers, production of personalized products, and at the same time with customers around the market hot spots jointly develop machinery and equipment that can produce attractive new products, to achieve a win-win profit model of machinery production and product production.
According to industry experts, China's machine manufacturing industry has a significant gap in terms of both workmanship and technology content compared with similar foreign products, and there is great room for improvement. It is believed that with the development of the cold food industry, the market will mature and improve. Cold food machinery manufacturing will soon usher in another spring. However, in the current situation, production companies must strive to improve their internal skills, improve quality and technology, pay attention to customer relationship management and after-sales service, maintain brand and industry status, and participate in professional exhibitions to obtain the latest market information, so that they can walk after the market warms up. In front of others.